Tour de France: The Ratings

Media Life Magazine: “One nasty spill for the Tour de France.” The article’s gist: The “cume” — the number of people who watched at least once, was up. But average viewership for the broadcasts was down as much as 20 percent. The reasons: Number One–no Yank stars (sorry, Christian Vande Velde). Number Two–le dopage. Quote from the article:

“Versus says that a larger number of people than last year tuned into at least some portion of Tour coverage, but average viewership took a hit, meaning many of them did not return after sampling.

“Doping deserves some of the blame.

“ ‘Obviously it’s the elephant in the room,’ says Marc Fein, Versus executive vice president of programming, production and business operations at Versus. ‘Some people might be turned off a bit by the bad things that have happened, the doping in the sport.’ ”

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TdF 2008: Finishing Kick

The Tour’s over. One or two things left to say about it. But for tonight, just one stunning image from the today’s stage. The finish, as all true fans know, is on the Champs-Élysées in Paris. The riders do eight laps of the famous avenue and its environs. For this stage and this stage only, it was possible for the organizers to set aside a traffic lane parallel to the finishing straight. As the sprinters massed at the front for the rush to the line, they had a motorcycle and cameraman driving alongside. That gave the perfect view to see the closing sprint of this year’s race: Gert Steegmans, a Belgian, launched himself from a teammate’s lead-out with maybe 150 meters to go. The side-on view, which would have been fantastic to capture the acceleration of Team Columbia’s Mark Cavendish during earlier stages, captured the explosive acceleration that allowed Steegmans to build a two- or three-length lead–enough to hold off his late-closing rivals.

Nice moment. And now the Tour is over. The usual poignancy is dimmed a little for me by the expectation that we’ll hear in the next week or so that some more of the riders have tested positive for some sort of doping. Here’s hoping that doesn’t happen.

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Evans: Australian for A__hole

We mentioned earlier we’re not huge fans of Cadel Evans, though we think less of ourselves for that. He’s gritty and tough as nails–a description that fits any rider in the Tour, though he’s faster than most of them. He’s also nastier than most of them if you judge by what you can see in public. Early in the Tour, Evans swatted a motorcycle-mounted gendarme whom he thought was riding carelessly. It was a great moment–on live TV and everything. As The New York Times notes in a story the rider’s antics of the past few stages, “Evans might be the only living person not in custody to have punched a Gendarme.”

Other choice Evans moments: Screaming at and batting at reporters who brushed against his injured left shoulder after he gained the yellow jersey in the Pyrenees. Head-butting a camera that got in his way after he lost the jersey in the Alps. And threatening, “I’ll cut your head off!” to someone who nearly stepped on his dog after one race.

Such behavior draws all sorts of head shaking and clucking of tongues. It is ugly, of course. But face it, what’s more delightful than watching some luminary losing it in public. We can only hope someone provokes Evans again on Saturday and gets him off his game enough that he finishes second or third overall on Sunday. That way he can do a reprise of his Paris Podium Pout of last year.

Below: The Worst of Evans, by way of YouTube.

Above: Evans after winning the yellow jersey. What a sweetheart.

Above: Evans shows helmeted head-butt technique. Cadel, would you mind winning a stage for my grandson Jimmy, who’s laid up with a touch of brain cancer?

Above: “Don’t stand on my dog, or I cut your head off.” Odds-on front-runner for The International Bicycle-Riding Pet Advocate of the Year!

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What’s So Funny About Peace, Love and Probable Cause?

Highlighting the lovely, due-process-free side of the Doping Prohibition Era: “Schleck unruffled after dad’s customs search.” The story: Johnny Schleck, father of CSC Tour de France stars Frank and Andy Schleck, was waylaid by French customs police while driving along the stage route Thursday. The cops spent at least a half-four searching his car, apparently looking for the magic juice that makes his sons ride so fast. They didn’t find anything, and sent Dad Schleck on his way. At the end of the stage, Andy, the younger son, opined (at least for public consumption) that it was no big deal that pop was pulled over and had his vehicle turned inside out by the gendarmes.

Well, Andy, might be right if he and Frank were notorious dope merchants and his father was returning from a trip to, say, Tijuana. It wouldn’t seem extraordinary for narcs or border agents to stop him and give him the once over, though even in the case of a family of crack dealers some legal niceties would be observed (in a prosecution, the cops would at some point have to show they had some cause for stopping their suspect; the issue of stopping someone just because a cop thinks they’re up to no good–well, that’s the issue at the heart of profiling). But we’re not talking about an arm of the Medellin cartel now. We’re talking about a bike race. And when it comes to doping enforcement, apparently anything goes.

At least that’s how it looks: Not even the little squib offered by L’Équipe, the unofficial news organ of cycling’s dope narcs, offers anything (English “translation“) about why Papa Schleck was pulled over, and there’s no hint in any of the coverage I’ve found that the police have had to explain their behavior.

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More People Are Watching the Tour, and Fewer, Too

By way of Frank Steele’s Tour de France blog, an item from The Oregonian: “Tour de France ratings down so far on Versus.” The article reports the following Nielsen numbers for this year’s Tour broadcasts:

Live broadcasts (starting at oh-dark-hundred on the West Coast): 230,000 average viewership. 2007 average: 343,000.

Average viewership per broadcast (both live and taped): 143,000 (for 35 broadcast between July 5 and 10). Last year’s average: 171,000 (135 telecasts including both pre- and post-Tour shows; I’ve found some stats (in an article on Tour advertising, here) that suggest that this number was flat from 2006, the Landis year, but down from 315,000 in 2005, the year of Armstrong VII).

That seems clear enough, right? Viewership is down, and thus the item’s headline.

Well, then, check this out: On July 17, three days after The Oregonian was peddling its apples, MediaPost’s Media Daily News offered these oranges under the headline “Tour de France Cycles Ratings for Versus”: “The channel has seen a 16% gain in its cume number of viewers–those who have seen some part of the race over the first 10 days. Versus says that number is 20.8 million versus 17.9 million of a year ago.”

OK, even though I’ve worked in broadcast media, I’m not fluent in Nielsen. I’m not sure how that cume number is derived–whether it represents distinct individuals (as it allegedly does in radio) or whether one person who tunes in to three Tour shows a day for 10 days counts as 30 viewers. I suspect it’s the latter, because if it’s 20.8 million individual American TV viewers, I wouldn’t get so many blank stares when I mention the Tour to non-cyclists. Moving on:

The Media Daily News report also notes the following: that the average viewership of the Versus live a.m. broadcasts is 270,359 this year, which Versus acknowledges is down 13 percent from 2007. At the same time, Versus says the Nielsen rating for the live broadcast–the percentage of the 112 million TV homes in the United States tuned in during the show–is flat from last year at 0.3. Those numbers don’t square with The Oregonian report, which is apparently based on a different span of broadcast days, but never mind. Versus says most of its other Tour broadcasts throughout the day are showing gains.

And the MDN story also gets down to business: Versus says that in the gold-mine demographic, 18 to 34 year old males, the Tour broadcasts are way up over last year: 91 percent higher for the morning show, 108 percent for one of the afternoon (EDT) rebroadcasts, 99 percent for the late-night rebroadcast.

There’s a lot of spin here, all for the benefit of advertisers. Versus is busy trying to show how fewer viewers are really more.

I want to do some historical comparisons with pre-2007 Tours, both on Versus/OLN and the broadcast networks who have offered a Tour summary show on weekends since the ’80s. But due to the late hour and the apples and oranges problems I have with the stats, I’ll put off that project till later.

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Stage 16: Your Phil Liggett Quote of the Day

Phil’s World: Commenting on some Australian fans waving an inflated marsupial: “There’s the Aussie kangaroo on the far right there, that must be the encampment. Mind you, it looks a bit like Ayers Rock out here just now … or Ulla-ma-roo, as they call it these days.” That would be Uluru, Phil.

Sherwen’s Turn: Paul on Alejandro Valverde descending: Valverde’s going down this like a pinball. He’s absolutely on the edge of his seat trying to get back in contact with the yellow jersey group.”

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Two Takes on the Climb

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A sort of cheesy Versus screen grab from Tour de France Stage 9, the first Pyrenees day, on July 13. In the foreground: Maxime Monfort of Cofidis. He never showed any expression as he attacked on a tough climb. Behind him: David de la Fuente of Saunier-Duval, who briefly held the polka-dot jersey of the Tour’s leading climber. De la Fuente wore the same dramatic grimace all the way up the hill.

(De la Fuente eventually lost the jersey to teammate Riccardo Ricco, who in turn was ejected from the race after a reported positive test for a form of EPO; which ejection, in turn, caused Saunier, with de la Fuente, to quit the race.)

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Journée de Repos

It’s the Tour’s last rest day, and we’re only six stages, a couple of huge days in the Alps, and two or three more positive doping tests away from the big climax on the Champs-Élysées.

Who/what has looked good so far on this year’s Tour:

Cadel Evans. I’m not a big fan; something about him seems unpleasant and cold. But you have to admire a guy who picked himself up from a serious crash and finished one stage in serious pain (he barely made it into the team van unassisted after the racing was done for the day) and comes back the next day to take the yellow jersey. Also admirable: the way he stood up to the repeated attacks of CSC and other riders during the first Alps stage on Sunday. [This just in: Bobke Strut reports on another reason to admire Evans.]

Mark Cavendish. Established himself as The Man of the 2008 Tour with four stage wins. His speed is incredible and you wonder what it would be like to ride with such crazy ferocious abandon–even in the rain!–just once. But the racing is just part of it. The few glimpses of Cavendish we caught during last year’s Tour, when he rode for Team Columbia predecessor T-Mobile, made him look like something of a pouting, prickly jerk. This year, he came across as quiet, affable, thoughtful, and honest about how tiring the Tour was becoming as it progressed. He dropped out after Stage 14 win to prepare for the Olympics. In his post-race interview, he looked exhausted and profoundly sad about having gotten dropped on the last climb of the day and missing the chance for another win.

Jens Voigt. The German attack and pace-making machine for CSC. His efforts are impressive as always and the Versus interviews have shown him to be a funny but fearless competitor.

Robby Ventura and Frankie Andreu. Both have been excellent in their analyst/interviewer roles for Versus. For my money, it’s time to put Team Liggett/Sherwen out to pasture and put this pair in the traces.

Christian Vande Velde. A Chicago native has to love a Chicago native who’s doing great in the Tour. I’d be crazier about him, but there’s something a little flat in his interviews. And face it: Though he has managed to hang in with some of the hardest men in the sport for two-thirds of the Tour, he hasn’t once shown the ability to take the race away from any of them.

The doping bloggers: You can’t tell the dopers without a scorecard, and you can’t make sense out of what’s happening with all this EPO and CERA and A samples and B samples and the rest of the dopage shiz-nit without reading Trust But Verify and Rant Your Head Off. You really can’t.

Who/what hasn’t looked so good on this year’s Tour:

The Tour anti-doping crusade: Three riders have been strung up so far this year. Hey, maybe they did take the stuff. But we yearn for a world in which purity of essence and ideals of athletic perfection might skip the lynching party and exist side-by-side with plain ol’ American due process.

The Versus anti-doping crusade. You know, the last people I need to tell me about the evils of doping in sports are the people who have spent the last umpteen years celebrating absolutely anyone who’s a winner. The network’s new anti-doping religion is just another way to a buck. (And note, another one of the Versus attractions, thugs in cages (or mixed martial arts to those who want to legitimize the “sport”), is gaining widespread attention now because of the widespread use of steroids and controlled substances by its practitioners.) Screw the dopers. Screw Versus.

The Roll/Liggett/Sherwen anti-doping crusade. The finger-wagging and tongue-clucking and high-pitched moralizing is unbecoming, guys. Especially when you’re berating so many riders who in past years you anointed as heroes or near-saints.

The Liggett/Sherwen play-by-play team. In a way, it’s unfair to lump Paul Sherwen in with Phil Liggett. Paul actually has some insights into the race and occasionally manages to deliver them. Phil is merely a fount of verbiage and misinformation. (OK, yes–we live for the moments when he delivers himself of a colorful malapropism.) We loved the way that between the two of them they couldn’t manage to figure out who had assumed the yellow jersey after Stage 15 — even after a good 20 minutes.

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Two Takes on the Climb

Tourclimb071308

A sort of cheesy Versus screen grab from Stage 9, the first Pyrenees day, on July 13. In the foreground: Maxime Monfort of Cofidis. He never showed any expression as he attacked on a tough climb. Behind him: David de la Fuente of Saunier-Duval, who briefly held the polka-dot jersey of the Tour’s leading climber. De la Fuente wore the same dramatic grimace all the way up the hill.

(De la Fuente eventually lost the jersey to teammate Riccardo Ricco, who in turn was ejected from the race after a reported positive test for a form of EPO; which ejection, in turn, caused Saunier, with de la Fuente, to quit the race.)

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Alone

Today’s stage — the 15th already — was terrific in a way that only a mountain stage can be. The race leader going into the day, the Australian Cadel Evans, was only one second ahead of his nearest rival; another half-dozen or so riders were within two minutes. Evans’s Silence Lotto team appears to have no ability to protect him in the mountains. That idea of protection or having a strong team is often referred to in this grand tour racing. It’s not immediately evident what it means when you casually watch a stage, and even after you’ve gotten the hang of how racing is supposed to work, there’s part of the idea of team racing that seems a bit illogical. After all, the result at some point comes down to an individual rider’s ability to finish fast enough often enough that he makes it to the top of the standings. But the idea of team and protection is real and important, and here’s how it comes into play on a stage like today, which featured two big climbs, climbs of the caliber that stripped all the flat-land sprinters and bit players out of the race very early:

It’s true that Evans and every one of his competitors is riding alone. At the end of the day, their time is their time, and no one can make them go faster if they don’t have the stuff. One of the great and devastating examples of that truth is Floyd Landis’s ride in the Alps on Stage 16 in 2006. Not the heroic, (apparent) Tour-winning ride, but the one he did the day before. Under pressure to keep up with the men who were following him in the standings, Landis “cracked” — he couldn’t make himself go any faster as his rivals sped away up the final mountain of the day. He had a teammate with him most of the way up the last climb, a teammate who mostly served as a witness to the shocked looks of other racers passing Landis, who lost the yellow jersey as a result of the disaster. Having strong, faithful teammates was useless to him.

The other side of the coin is Lance Armstrong, who in most of his winning Tours was accompanied by a cadre of fast, aggressive, and courageous riders (Landis among them). What good did they do him? Well, on flat ground, they could offer some physical protection by staying close to their team leader. They could set the pace of the race, ratcheting up their speed to bring back dangerous breakaway bids or calming things down when necessary. But the modern Tour is a race won on the mountain stages, and the team can play a much more dramatic role there. That’s because in a close Tour, any racer with a hope of winning needs to climb reasonably well and needs to be ready to both attack (try to accelerate away from his opponents) and defend (discourage attacks by responding to them). To win the Tour, a racer must be able to do one or the other reasonably well; both would be better. When the enemy attacks, you get on his wheel and stay there. When he’s showing an instant of weakness, you attack and test his ability to grab your wheel. (It’s so much easier to sit in a room in Berkeley and write about this than to do it.)

It follows that it’s an advantage not to have to do all the attacking and defending yourself. As Armstrong and others showed time after time, it’s a huge advantage to have teammates around you on the climb who can discourage attacks by setting a fast pace, can respond to the inevitable attack when it comes, or can pace the leader back to a group if he weakens or if an attack gets away. Just as it’s an advantage to have a slew of comrades to help you in this combat, it can be a distinct disadvantage to have no one to work with. Especially, as in Evans’s case, when you’re wearing the yellow jersey and have just a one second lead in the race.

To cut to today’s chase, Evans arrived at the last long climb of the day with a small-ish group of riders that included virtually every one of his close rivals. As soon as the climb began, the one or two Evans teammates who had stayed with him onto the mountain quickly fell behind. That left him alone. But it was worse than that. In the group with him were four riders from a single team, CSC. One of the four was Frank Schleck, the man who trailed Evans by a second. Another was Frank’s brother Andy. A third was Carlos Sastre, a strong climber less than a minute and a half out of the lead. The fourth was Jens Voigt, a German who had no hope of winning the climb but who was there to pound out a fast pace as long as he could.

Soon Voigt was gone and Evans was left with the three other CSCs and a handful of others near the top of the standings (including Russian Dennis Menchov and Chicago native Christian Vande Velde). All the way up the climb, Evans’s opponents took turns attacking. He responded to every one. Finally, Menchov burst out in front in what looked like a decisive attempt to get away. But that venture came to nothing when he slipped and fell on the steep wet road and remounted as the group rode by. Sastre and Andy Schleck repeatedly broke from the group, forcing Evans to try to hang on to them. On the upper slopes, Sastre, Menchov, Spaniard Alejandro Valverde and German Bernard Kohl finally got away, leaving the Schlecks, Evans and a handful of others behind. In the last kilometer, Frank Schleck finally blasted away, too. Evans, having absorbed blow after blow all the way up the mountain, finally faded. He finished 47 second seconds after Kohl and Sastre and nine seconds after Schleck. With the racers packed so close together, that was enough to push him from first to third (Frank Schleck is first, Kohl second–for now).

The good news for Evans: tomorrow’s a rest day. The bad news: More Alps Tuesday and Wednesday, and still no team to ride around him.

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