On and Off the Campaign Trail: 1932

The New York Times, July 10, 1932

Hoover, Roosevelt and Radio

Voice Personality Now Has Dominant Part

In Political Campaign–Spoken Words

“Paint” Character of Candidates

Voices “paint character on the radio. Now the time has come when politicians and broadcasters alike are studying the microphone technique of Hoover, Roosevelt, Curtis and Garner. They are weighing radio’s part in the campaign. They realize that voice personalities overspreading the nation, within range of millions of voters, can play an important role in the fortunes of politics in this election.


President Hoover’s voice betrays deliberate effort, according to John Carlile, production manager of the Columbia Broadcasting System, who labels the Hoover voice “typical of the engineer.” He calls Governor Roosevelt’s voice “one of the finest on the radio, carrying a tone of perfect sincerity and pleasing inflection.

One advantage both Hoover and Roosevelt have in common is that their voices are not sectional, that is, they are not too Yanke, too Southern or too Western.

The New York Times, October 28, 1932

Republican Purses

Opening for Hoover

Campaign Chiefs Elated

as Funds for Final Drive

Begin to Arrive

…At the Republican National Committee headquarters a statement of M.L. Hartig, vice president of Joseph T. Ryerson & Son Inc., wholesale steel dealers, was made public yesterday in which he predicts immediate business revival in the event of Mr. Hoover’s re-election and a continued lull if Governor Roosevelt wins. …

… An identical note dominated in a radio address delivered tonight over a National Broadcasting Company network by Roger W. Straus, another industrialist who spoke under Republican Radio League auspices. Mr. Straus is the son of Oscar S. Straus, in 1912 the Progressive candidate for Governor in this State.

“Four years ago,” Mr. Straus said, “we Progressives of the Theodore Roosevelt school helped put Mr. Hoover in the White House. Looking back over four years, I am satisfied with that job. First, our man has stemmed the tide of depression and, second, he did everything that human ingenuity could devise to start us toward prosperity. He has succeeded in that, too, I think.

“Republican and Democratic economists and business men alike seem to believe that we are on our way out of our difficulties. Let’s keep in the Presidential chair a man who has done an incredibly huge job so well. When prosperity returns, he will see to it that passed around more fairly than ever before, and prosperity will return under the leadership of Herbert Hoover.”

[Both items Copyright, The New York Times]

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