[Details on the Versus 2009 Tour de France theme song, “First Breath After Coma” by Explosions in the Sky, here. Details on 2010’s featured song, “Kings and Queens,” by 30 Seconds to Mars, here.]
The Versus cable network is marketing the Tour part as brutal manly spectacle (along with bull riding and cage fighting) and partly as redemption story. For the latter theme, the network’s Tour promo montage uses part of a song with the lyrics,
“I’m gonna clear out my head,
I’m gonna get myself straight,
I know it’s never too late
To make a brand-new start.”
The song is “Brand New Start,” released in 1998 by Paul Weller. The full lyrics to the tune, which has a down-to-earth, environmentalist/activist edge to it, are here, and a YouTube video is here.
Amazon MP3s of “Brand New Start”: studio cut and live version (both sound very close to what Versus is using). Cost: 99 cents.