The Tour on TV


I know plenty of people who have seen a stage or two of the Tour de France or, better, who have gone over and ridden Tour stages — some just hours before the race came up the road. Me–I’ve never gotten closer than what I can see on cable television. Not to complain: the view is pretty darned good most of the time. Of course, there are commercials. For whatever reason, Versus sported lots and lots and lots of ads for Extenze–a “natural” “male enhancement” substance *and* lots and lots of ads for guys who have an unconquerable urge to take a leak right now (those are the symptoms above). I find the juxtaposition a little odd. I mean, the sweet spot for Versus is the young guy demographic, 18 to 30-some year olds that a) don’t need much male enhancement and b) still have a pretty healthy urinary life. Maybe the network knows something we don’t: that the audience watching pro cycling on TV needs help in the bedroom and bathroom. Could be because of prolonged bike-seat use.

One Reply to “The Tour on TV”

  1. I noticed the same thing. I think it’s because there’s a very popular myth that cyclists have weaker parts because the bike seat put pressure on the nerves and blood flow down there. Most bike seat makers have found a way to work around this problem by redesigning the seats, but the myth still circulates. Male enhancement has it’s place, it just doesn’t have to be cycling specific.

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