No Yee-ha, No Cups

Great read in the Washington Post on the growing popularity of bull-riding. The story claims that bull-riding on TV is outdrawing NBA regular season games.

Increasingly, and largely because of the sport’s dependable violence, Americans beyond the traditional country rodeo audience are embracing bull riding. Capitalizing on its notoriety as the most dangerous eight seconds in sports, the event has hit the big time, attracting television deals, huge crowds, serious money and major corporate sponsors.

The story claims that bull-riding on TV is outdrawing NBA regular season games. The Professional Bull Riders Inc. site includes a rundown on what equipment the "bull athletes" wear. Bicycle shorts under their jeans, but no protective cups.

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