As Seen in The New Yorker

HappycrackWhat the people of Iraq will be missing out on if they reject our advances, Exhibit A: Yes, it’s Mr. Happy Crack.
On p. 58 of the March 29 New Yorker, there’s a little one-column ad
that says, "A Dry Crack Is A Happy Crack." (Who could disagree?) It
advertises "boxers, T-shirts, hats."

I wasn’t familiar with Mr. Happy Crack until today, and I imagined that he was promoting a New Era
of Better Personal Hygiene (as exemplified in a post-shower comment sometimes heard in our house: “I can feel the cleanliness ions sluicing all through my cracks”).

But no. He’s the mascot of The Crack Team, enemies of foundation seepage throughout America.

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