When You Care Enough …

Looking for route information for a Chicago-area bike ride, I came across this dark, ironic and bitterly funny highway-safety site from the Chicagoland Bicycle Federation: drivewithcare.org. It pitches “Bob Fuller’s Roadside Memorials,” a service that promises careless drivers a way to show they regret killing people along the road:

“If you drive carelessly in the City, eventually you’ll kill somebody. When you do, turn to us. Just call from the scene. We’ll deliver a fitting handmade Roadside Memorial in 30 minutes or less. Choose from our handcrafted collection, or personalize your own. A Bob Fuller Roadside Memorial is a tribute to the person you killed. A way to say, ‘I’m sorry.’

Motorist/killers can choose from several themed memorials, including “The Jogger” ($19.95 — comes with a pair of used running shoes draped around a centerpiece cross).

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