“• a fun, open and proactive invitation designed to inspire individuals, communities, governments and corporations to take a step towards solving the current environmental issues.
• a global initiative bringing together people who choose to ride a bicycle rather than use gas-powered motor vehicles, immediately reducing their carbon footprint.
• supports organizations that restore and protect our environment and make biking safer and more accessible for everyone.”
And if you like the idea and want to flaunt the logo, you can buy a special edition bike messenger bag ($295 — !) or dog tags (was that Joker’s idea?) for $20.
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