Others call this image “brilliant” and “awesomely awesome” and say “it makes my brain salivate.” I like the simplicity message. But shouldn’t the spokes be shown whirring around–you know, in motion–for the old friction generator to produce enough current for that light beam.
I know–picky and boringly literal. But I’m just getting started. I also wonder about the flat bar, the lack of a shifting device, and the implied absence of a rear brake. Is this some sort of hybrid hipster bike? I do like the lugged steel frame, though.
The poster was done by an artist named Nick DeWar for ReadyMade magazine, party of a project called Poster Children that asked artists “to reimagine the populist poster art of the first Great Depression.”
Dewar says of this poster: “I hope that America is entering a post-’greed is good’ period. I can’t think of a single step that would change the nature of our society more than everyone abandoning their automobiles and cycling instead. There would be less dependence on oil, obesity levels would drop dramatically, and reflective bike clips would replace fancy ladies’ purses as the current must-have fashion accessory.”
Dewar’s personal site is full of odd and wonderful discoveries.
The simple biker stops old school by dragging his feet. Wilma!
Everyone biking instead of driving is a great idea, except it isn’t.
1. Who’s going to guarantee that everyone has a job within a “manageable” two times daily ride.”
2. Human nature would mandate that at least 50% if not more of the population would ignore traffic laws even more than they already do because “bikes aren’t as dangerous” as cars.
Like most human ideas the theory is better than the practice.