Chenoa’s a town about 25 miles north-northeast of Bloomington and sits at the junction of U.S. 24, which runs east-west, and Interstate 55 (and old U.S. 66). We drove through town in mid-April, headed west on 24 to pick up 55 on our way from Chicago to Berkeley. We detoured through the old downtown business district, a handful of handsome and under-used old brick buildings surrounded by low frame and pre-fab buildings. The sign was no doubt touched up or repainted altogether, since the Chicago-based Selz shoe concern apparently went out of business about 60 years ago. (Here’s a post from a blog on faded signs that talks about the company and has a few examples of old Selz signs.)
"You want it to be one way. But it's the other way."