You can’t get much more basic than this: ShitBegone. Advertised as "100 percent recycled toilet paper," which might give your imagination some exercise. Ninety-six rolls for $44.99. Lovely — though I will quibble with how the name is rendered. "Shitbegone" follows "woebegone"; so it could be interpreted as "overcome by shit" — which would probably make it the perfect toilet paper for our times. If I were marketing director, or nitpicker in residence, I’d have fought for ShitBeGone.
By way of Boing Boing.