No Pepsi — Coke

Chicago’s Billy Goat Tavern sues over a trademark. Not its own name, but the words “Cheeburger, cheeburger,” a passably close rendition of dialogue in Belushi-era “Saturday Night Live” skits that used the Billy Goat as their model; since the 1980s, a Florida-based chain has used the words as its name.

Huh? A lawsuit over that?

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